With the creation of IP is the so-called "net red" attractions, "net red" card point, "net red" hotel, there are indeed some worthy of the name of "net red", but there are also many counterfeits. We love to rush up, to be attracted by flashy things, to harvest faster and faster, and our souls are like water plants, waving in the wind.
Young people like art, food, music and other positive elements to capture the needs of the crowd, so that people with the same soul can gather together. The ideal is full of Romanticism, but in practice, it appears to be eager for quick success and instant benefit. It's just that it looks a little more advanced, but it's still a strong sense of loser.
I don't know when to start, "punching in" has become a hobby of many young people. Take the "train to spring" through the mountains and flowers, go to Hongyadong to experience the reality version of "Thousand Searches" and "Love Tunnel" show "love and love... However, a lot of people took advantage of the fun, but failed to return, and finally shouted "deceived". For some so-called "Internet Red Scenic Spots", many tourists have said that the gap between reality and propaganda is far more than the comparison between "Buyer Show" and "Seller Show". It is not only overcrowded, but also the scenery in many places is far from that of online photos.
In fact, this reflects two of the biggest problems at present: first, the IP or "net red" we created is not really the case at all; second, some things are really good, but there is no threshold, there is no limit on the number of people, as a result, good "net red" or IP was spoiled.
Our IP building really needs long-term thinking. We should not always do the things of "cutting off the offspring and killing the grandchildren". Otherwise, our culture and tourism industry still stays at the stage of watching flowers and horses. The so-called deep experience tour is just a kind of extravagant expectation. The first is to revere cities and land, because land is something left behind by ancestors; the second is to revere history and culture; and the third is to revere customers and rules.
Fear the city and the land. Whether it is a city's cultural attractions or natural landscapes, the government or operators should abandon the idea of enclosing fences, let some resources belong to the public, and make it open and more interesting, rather than become a ticket collection tool. For example, in Maldives newly developed islands, 80% of the natural structure is immovable, only 20% can be developed to avoid ecological damage.
Respect for history and culture. For example, to go to Hawaii, there are symbolic greetings and special welcoming ceremonies such as hula dancing, which can be maintained, in fact, in awe of history and culture. History and culture fear homogenization and falsification most.
Respect for customers and rules. The traditional scenic spot development model is not suitable for the product demand of the post-95 mainstream consumers. They will have more individualized pursuit of life propositions. They should have more ways of artistic intervention, sports events and minority groups. There are many good ways, in fact, they can do it spontaneously, minority and participatory. It's not that everything is monotonous, blindly imitates, and then dies quickly.
Today's island tourism is no longer just about sunbathing on a beach, getting a boat out to sea and building several restaurants to eat seafood. Therefore, today's IP building is not so simple, advise those who mess around all day, a little less vanity, add some connotation, a little sincerity, use some brains, give some time, more awe, want to do better.